“JUST DO IT.”, the slogan of global sports brand Nike, was first coined in 1988 and has gone on to become one of the most lauded brand taglines of the 20th century.
In the words of Simon Sinek, it encompasses ‘the why’ of the organisation to get people up and taking action to achieve their best, but before Nike got their hands on it, the sentiment of “do it”, had been used to great effect by financial services and investment leader Art Williams in an amazing speech at the 1987 conference for National Religious Broadcasters.
Not your usual place to find such inspiration, but Williams’ plea for people to ‘just do it’ is motivation enough to take that step towards what they want.
In his Georgia drawl, Williams starts by framing his mantra for success by looking at what he calls ’smart people’.
“It’s almost impossible for smart people to win in business. I find smart people spend their whole lifetime figuring things out. They are always trying to figure out an easier way, and a quicker way. And another thing I found out about smart people is that they just don’t get around to ‘doin nothing’
Williams goes on to say “Almost everyone in America almost does enough to win … but the winners do it. They do what it takes to get the job done.”
“They do it, and do it, and do it, and do it, and do it, until the job gets done.”
And that’s the difference between those who dream and those who do.
Art’s monologue continues with examples of where people can just do it in order to change their life, and as simplistic as it is — the idea that you can just do it — at its most basic level it is true.
If you want to lose weight, then do it. Take the first step to reduce your portion size or jog around the block, then the second step, the third step, and keep doing it.
If you want to earn more money, then do it. Take the first step, whether it’s finding more time, or finding a way to upskill, or whatever will move you one step closer, then the second step, and keep doing it.
If you want to travel the world, then do it. Figure out what it’s going to take, and start doing the first task, then the second and keep doing it.
If you want to be a writer … write. If you want to be a photographer … take photos. If you want to be a dancer … dance.
Just do it, and do it, and do it, and do it, and do it, until the job gets done.
Yes, it needs motivation. Yes, it needs determination. Yes, it needs perseverance. And they’re inside you when you have something you want to do.
If you want it enough, you’ll find a way to just do it.