How to meet your goals even if plan A doesn’t work

If you want your goal enough then you’ll find a way

Robert Drury
3 min readSep 28, 2020

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I’ve been thinking a lot recently about a quote from Claire Cook

“If plan A doesn’t work, the alphabet has 25 more letters …

204 if you’re in Japan.”

https://www.pexels.com/@ann-h-45017

Why this quote sums up perseverance?

I like the simplicity of it.

We draw out our plan A with the aim of helping us get to our goal, with actions and milestones, but sometimes we don’t achieve the result we want.

That’s why we have a plan B.

But let’s be honest, plan B might not work out either, but the thing to remember is that our goal still remains our goal.

Why should we give up on our goal, just because plan A and plan B haven’t worked out.

In reality there are many more ways we can go about achieving our goals, and we shouldn’t be limited by an initial failure.

And it doesn’t matter what those goals are.

Whether it’s becoming a product manager, selling a painting, saving for a rainy day.

You want proof?

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Robert Drury

Helping people kick start their product management career with product coaching, job application prep, & resources at gettingstartedinproduct.substack.com