Be more killer whale than polar bear if you want product success

Why cooperative killers lead the way in achieving their goals

As a child, I used to love killer whales.

I think in some morbid way it was because I’d seen TV programs of them hunting for penguins or seals, working together to catch their next meal.

How can this group of ‘dumb’ animals work together so intelligently?

But they fascinated me, so much so that I was a member of the Whale & Dolphin Conservation…